Direct-To-Consumer Sustainable Outerwear
Engineered multi-channel paid acquisition funnels across Meta and TikTok with server-side CAPI attribution, scaling monthly revenue past $400,000 with a sustained 6.4x ROAS.
The Challenge
iOS tracking updates had blinded the brand's in-house ads manager, causing ad spend to burn with fluctuating return-on-ad-spend and declining profitability.
Our Solution
We installed server-side conversion tracking via Meta CAPI and Google Tag Manager Server Container, developed high-velocity video hooks featuring real customers, and constructed one-click checkout landing pages.
Key Deliverables Executed:
Long-Term Commercial Impact:
Scaled advertising profitably from $15,000/month to $80,000/month while consistently beating the client's target CPA thresholds.
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