Personal Injury & Corporate Counsel
Lowered customer acquisition costs in the hyper-competitive legal sector by 38% through exact-match search bidding and dedicated direct-response conversion funnels.
The Challenge
Broad keywords and unqualified clicks were costing the firm upwards of $120 per click with low lead-to-client conversion ratios.
Our Solution
Restructured Google Ads campaigns with tight single-intent ad groups, extensive negative keyword exclusions, and dedicated mobile call funnels connected directly to intake staff.
Key Deliverables Executed:
Long-Term Commercial Impact:
Generated 26 new retained legal clients in the first 60 days, delivering the highest return on marketing capital in the firm's 14-year history.
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