B2B campaigns often waste budget on job seekers, student researchers, and consumer searches. Discover how we refined B2B search campaigns to slash cost per sales-qualified lead.
Aggressive Negative Keyword Mining
In B2B search, what you do NOT bid on is more important than what you bid on. Terms like 'free', 'jobs', 'salary', 'templates', and 'courses' drain thousands in wasted ad spend.
We construct extensive shared negative keyword lists with thousands of excluded commercial modifiers before spending a single dollar.
“In B2B advertising, vanity metrics like impressions and cheap clicks mean nothing. The only number that matters is pipeline value and closed-won revenue.”
— Sarah Jenkins, VP of Growth
Vanguard Legal Group Google Ads
Results: -38% Cost per Signed Case, 14.8% CVR
Sarah Jenkins
VP of Growth & Client Strategy based at Metro Valley Digital Vancouver. Specializing in high-intent SEO architectures, paid acquisition funnels, and enterprise Next.js delivery.
Need Help Executing This for Your Business?
Talk directly with our senior growth strategists in Vancouver, Canada for a custom audit.
